Shubornobhumi Housing Ltd, popularly known as SHL is a sister concern of Partex Star Group (PSG). PSG is one of the largest Bangladeshi diversified private sector enterprises. The Group started its journey in 1962 under the entrepreneurial leadership of M.A. Hashem, an eminent industrialist of the country and the Founder Chairman of Partex Group.
PSG owns and successfully operates more than twenty four Manufacturing, Service and Trading Concerns (including Associate Companies) delivering best values to customers through its products and services. Its business primarily exists in Three Key Domains:
1. Building Materials & Consumer Durables like different types of boards (Particle Board, Veneer Board, Melamine Faced Chip Board, Plywood, PVC Sheet), Doors and Door frames, Furniture, Real Estate, Shipping, Cables, Steel, Fashion Wears etc.
Key Brand: Partex
2. Consumer Packaged Foods like dairy products, tea, biscuits, candies and other confectionary items
Key Brand: Danish
3. Banking, NBFIs & Others represented mostly through Associate Companies
Key Brands & Organizations: The City Bank, Phoenix Insurance, IDLC, Janata Insurance, VoiceTel